One of the key areas in business is ‘Marketing Management’. Now ‘Marketing’ is a vast subject and it has its nuances depending on the type of organisation and the kind of products or services that need to be offered. There are multiple channels for marketing adopted by various industries. The target customer also plays an important role in the method adopted for marketing. This program aims to provide the candidate an end to end understanding of the marketing process and the skills required for becoming an effective marketing professional
Any Graduate Working professional from sales & marketing function.
The Diploma in Sales Management will be conducted over a period of one year and will cover 20 credits of classroom training and 20 credits of on the job training.
This is a work integrated course, so all students who are not already working shall be placed with industry sales & Marketing teams for a minimum of 4 months in the year. Most students end up getting an internship for the full year. Some have even been absorbed by the company on permanent rolls after the completion of the course.
Students will be assessed on project work and a written examination that will be conducted at the end of each semester.
The diploma shall consist of five courses of which three core courses shall cover the generic sales subject & digital marketing in the first semester. The remaining two courses in the second semester shall cover Advertisement & Branding.
Duration is 1 year subdivided into 2 Semesters.
The fee for PG Diploma in Marketing is Rs. 53,000/- (All Inclusive- tuition and Exam fee). To register yourself, you need to provide a draft/cheque of the said amount in the favour of Tata Institute of Social Sciences - School of Vocational Education.